A single, repeatable method for following any diver through PADI's system as they complete a real task — so design can be evaluated against agreed user needs, and every touchpoint's release and rationale is visible before the November 2026 launch.
The framework fuses the two artifacts requested at PADI into one. It produces a Segments & Scenarios view — the key user segments and the usage scenarios tied to each — and a User Flow Diagram that follows a single segment through the entire system as they complete one scenario. Together they let PADI's teams check design work against agreed user needs and confirm coverage before go-live.
Every flow shows the complete path to a commercial outcome and which touchpoints ship at launch — so it's clear "everything is covered before we launch." Each step is tied back to GA4 funnel evidence.
Beneath every flow sits the rationale through a narrative — the reasoning, the open questions still to resolve, and the assumptions made — grounded in Border UX research signals.
Every flow is located precisely in a four-level hierarchy. Segment → Auth state → Sub-segment → Scenario. The three segments map directly to PADI's three signature journeys; crossing them with two authentication states yields six primary flows.
Within each segment, sub-segments are behavioural refinements, and a scenario is the specific task the diver completes end-to-end. The sub-segments below are drawn from the research personas and journey work.
Every User Flow Diagram is built the same way. A left-to-right spine runs from the real entry point to a conversion; each stage breaks into 3–5 finer task-level steps; two lanes separate what ships from what's deferred; and two lenses sit beneath. The schematic below is illustrative.
Three conventions make every flow consistent and comparable, so a reader who learns one flow can read them all.
Live (Nov '26): ships in Release 1 — web-only: padi.com on Drupal 11, the design system, the MyPADI shell, and SEO/AEO + CRO groundwork.
Parked (later): deferred or dependent on deeper integration — CDP personalisation, the conversational agent, the unified mobile app.
Business & Coverage answers "why it matters and is it covered." Rationale · Questions · Assumptions answers "why it's designed this way and what's unresolved." Both appear beneath every flow.
GA4 Current-state funnel indicators: ~20M+ top-of-funnel visitors, 25–27 day web lead time vs 10–11% mobile volume, 60% of Dive Centers without eCommerce.
Border UX Qualitative research — 51 in-depth interviews + 1,000+ surveys. Directional signals, not statistically precise.
Applying the framework across the matrix yields six primary User Flow Diagrams, each spanning its sub-segments and scenarios — a complete, auditable coverage map for the November 2026 launch.
Each cell below is one User Flow Diagram, built on the identical template shown in this document.
One framework, applied consistently across every diver, every scenario, and every release decision — so PADI's teams can evaluate design against real user needs with confidence.